PPK AWARDS 2018 : BEST EXPERIENTIAL MARKETING: WINNING ENTRIES
Malaysian malls have gathered a reputation of offering “experiential shopping” where going to the mall is an experience by itself and are well known for their creative marketing campaigns and décor to create the right ambience to entice shoppers.
To recognize these innovative efforts, PPK Malaysia organised the inaugural awards in 2016 and buoyed up by the enthusiastic response, continued this year with the same awards to encourage both big and small malls in their marketing campaigns.
This year, there were 43 entries from 21 malls all over the country and the winners were announced and presented during our forthcoming PPKM Awards Gala Dinner which was held on 29 August 2018 at One World Hotel, Bandar Utama, Petaling Jaya.
Category A: (Malls with nett lettable area (NLA) of 500,000 sq ft and below)
Gold – Gamuda Walk (Ringg-it for my school)
Silver – Design Village (Penang’s International Food Festival)
Category B: (Malls with nett lettable area (NLA) of 500,001 sq ft to 999,999 sq ft)
Gold – Imago Shopping Mall, KK (The Odyssey)
Silver – Sunway Putra Mall (Moon Fairies joined in to Illuminate the Lantern Parade)
Category C: Malls with nett lettable area (NLA) of 1,000,000 sq ft and above
Gold – Pavilion KL (CNY Dream Garden of Prosperity)
Silver – 1 Utama (Let’s Jungle Up)
Malaysian malls are well-known for festive décor and more and results for the winners of our Awards 2017 as above were announced for the following malls. There were 35 entries from 15 malls which were then narrowed down to a Finals List of 18 entries from 10 malls. The awards were organised by PPK Malaysia to give due recognition to the best malls for experiential shopping.
We are pleased to attach herewith the results of the winning entries in the 3 categories together with their decor pix.
PPK AWARDS 2017 – BEST EXPERIENTIAL MARKETING: WINNING ENTRIES
The winning entries in the 3 categories are as follows (details as attached):
Category A(Malls with nett lettable area (NLA) of 500,000 sq ft and below)
|Gold||THE SPRING SHOPPING MALL, KUCHING
Hey, Santa ! ( View Photo )
|Silver||ATRIA SHOPPING GALLERY, PETALING JAYA
Topsy Turvy Christmas 2016 ( View Photo )
Category B(Malls with nett lettable area (NLA) of 500,001 sq ft to 999,999 sq ft)
|Gold||IMAGO SHOPPING MALL, KOTA KINABALU
Christmas 2016 – Once Upon A Dream ( View Photo )
|Silver||GURNEY PARAGON MALL, PENANG
Penang Hawker Festival 2016 ( View Photo )
Category C(Malls with nett lettable area (NLA) of 1,000,000 sq ft and above)
|Gold||PAVILION KUALA LUMPUR
The Rise to Opulence ( View Photo )
|Silver||1 UTAMA SHOPPING CENTRE
Prosper in Spring ( View Photo )
For further information, kindly contact PPK Secretariat as follows:
PPK Secretariat (03-7727 6202)